Creating modern professional brand photos for estheticians is a passion of mine!

When esthetician Molly Markland reached out to me to do brand photos to elevate her brand - I was BEYOND excited.

I love the vibe of her brand, modern, fun, friendly and amazing expert at what she does.

See how her shoot turned out, the behind the scenes…

AND - get some great tips for your next shoot.

Why Estheticians Need Professional Brand Photos

Having professional brand photos is a game-changer for estheticians! Here’s why:

First Impressions Matter: Great photos make a fantastic first impression.
Consistency is Key: Consistent visuals help build a recognizable brand.
Show Professionalism: High-quality images show that you’re a pro.
Create Connections: Personal images help clients feel connected to you.
Boost Marketing: Stunning photos enhance your website, social media, and marketing materials, making them more engaging and effective.

The Process of Creating Stunning Brand Photos for Estheticians

Creating stunning brand photos for estheticians is an exciting and collaborative process!

Here’s a typical roadmap of our journey together -

Consultation: Understand your brand, style, and vision. You’re not just ANY esthetician you are uniquely you and we need to make sure you stand out from the crowd.

Tip: Share your favorite images for inspiration. They don’t need to be from your profession; focus on lighting, mood, or styling you love.
For example, Molly sent me a Pinterest board featuring images with modern flash lighting, clean backgrounds and fun, colorful props like the matcha latte.

Planning: Choose perfect locations, outfits, and props.
- Tip: Pick spots and items that reflect your personality or the services/products you want to feature.
- Not sure what locations are best? No worries! That’s what I’m here for :)
Shoot Day: Enjoy a relaxed, fun atmosphere with candid and posed shots.
- Tip: Be yourself and let your personality shine!
- I’ll be there every step of the way to make sure you look your best.
- PLUS! I typically shoot tethered so you can see EXACTLY how your brand photos are turning out in REAL TIME!
Post Production: Enhance photos while keeping them authentic.
- We meticulously edit the photos to enhance their beauty while keeping them authentic.